Blog
Search is changing. Here's how to win it.
Practical, no-fluff writing on SEO, AEO and AI search. What's working, what's changing and what to do about it.
67 things every Matchinize client gets
From the Match Blueprint to the monthly call, here's every single thing our clients get, and why it adds up to more than any agency, freelancer or in-house hire can give you.
October 14, 2026The content formats AI LLMs quote most, and how to write them
AI assistants don't quote your best writing. They quote your best-structured writing. Here's the data on which formats get cited, and how to write them.
August 4, 2026How to optimize a page for search intent, with B2B examples
Most pages that fail to rank don't fail on quality, they answer the wrong intent. Here's how I read intent and match the page to it, with B2B examples.
July 28, 2026SME-led content: how to turn expert interviews into articles that rank and get shared
The internet's filling with competent, forgettable AI content. The way to stand out is the one thing a model can't fake: real expertise. Here's my process.
July 21, 2026How to attribute revenue to SEO content, from someone who's had to prove it
For years my job depended on answering one question: what did content actually bring in? Here's what I learned about tying SEO to pipeline across brands.
July 14, 2026From zero to 50,000 visitors: what building and selling content sites taught me
Before Matchinize, I built 3 content sites from nothing, grew them, and sold them. That grind taught me how SEO really compounds. Here's the story.
July 7, 2026Your own posts, ranking and getting cited, become the proof.