67 things every Matchinize client gets

When someone books a call with me, the first question is almost always the same. What do I actually get for the money? Fair question! SEO pricing is famously vague, and most proposals hide the real work behind words like "strategy" and "optimization".

So here's the whole thing, in one place. Every Matchinize package starts at $2,097 a month, and every package runs on the same method. Below you'll find the 15 things that define a Matchinize engagement, the full list of all 67 and an honest look at why Matchinize beats hiring a freelancer, an agency or someone in-house.

What Matchinize costs

Matchinize runs on 2 fixed packages. Growth is $2,097 a month and Scale is $2,597 a month. Growth includes 10 expert-led content pieces, 4 in-depth SEO content refreshes and 1 SEO on-page project every month. Scale raises that to 14 content pieces, 7 refreshes and 2 on-page projects. The packages differ in volume, never in quality. Same method, same senior expertise, same QA and reporting on both.

Plans run 3, 6 or 12 months, billed monthly in advance, and either side can end the engagement with 30 days written notice. If you need something bigger, like multiple properties, we scope a custom package on a call. You can see it all side by side on the packages page.

Written like that, it sounds simple. There's a lot more inside every package than 3 numbers, so let's break it all down.

The 15 things every engagement includes

These are the 15 things that make up every Matchinize engagement. Everything else on the full list rolls up into one of them.

1. The Match Blueprint audit. Every engagement starts with a deep audit of your site, your market and how AI search sees you today. You get a prioritized roadmap you can follow from day one, and it's yours to keep.
2. A senior SEO expert on every deliverable. I lead every engagement myself, with support from seasoned SEO experts. Never a junior handoff after the sales call.
3. 10 to 14 expert-led content pieces every month. 10 on Growth, 14 on Scale. Each one is built around what your buyers search before they buy and written to build E-E-A-T, with real experience, original examples and data points worth citing. Every piece is defined by depth and intent, never by word count.
4. "Alternatives" and "vs" pages. A buyer comparing you to a competitor is close to a decision. These pages meet them at that exact moment, with honest side-by-side sections that make your strengths clear.
5. Monthly in-depth SEO content refreshes. 4 on Growth, 7 on Scale. Some of the biggest gains I've ever seen came from improving a page that already ranked, a lesson I learned growing my own content sites. Refreshes win back lost rankings and push your page-two pages onto page one.
6. Interviews with SMEs (subject matter experts) on your team. Your expert gives about 30 minutes. We prepare the questions, run the interview and shape it into content no competitor can copy, because no competitor has your people. Here's how I run SME-led content.
7. Personalized SEO on-page projects every month. 1 on Growth, 2 on Scale. Each one is scoped in your Blueprint and chosen around your business goals, so every build grows the pages that make you money.
8. AI search visibility and share of voice tracking. Every month we track how ChatGPT, Perplexity, Gemini and Google AI Overviews answer the questions your buyers ask, so you always know who AI recommends and whether it's you.
9. AI-citable structure on every task and project delivered. Answer-first sections, clear entities, sourced claims and clean formatting go into everything we deliver, so AI answers can quote and cite your brand. I wrote about the content formats AI quotes most if you want the data behind it.
10. A brand AI knowledge layer. Before we write a word for you, we build a knowledge layer from your content, your voice and your facts, and we keep it current every month. That's what keeps every deliverable accurate, on-message and on-brand.
11. Editorial QA on every task and project. Nothing ships on a hunch. Every deliverable ends in a hard verdict of ship, fix or rework, backed by deep SEO reasoning you can read.
12. The Matchinize delivery board. One place to see every actionable task, why it matters, where it stands and the link to the finished work. No chasing and no guessing.
13. A monthly competitor watch. What your competitors published and which searches they gained, every month, so your plan moves when your market does.
14. Always-on on-page SEO technical foundations. Your entities, internal links, schema, indexing, broken links and redirects, kept in shape every month in the background. None of it counts against your on-page projects.
15. Clear monthly reporting. A monthly report in plain business language and weekly updates in your board and in Slack, plus a monthly call where we walk you through the numbers and answer your questions. If you're curious how I connect content to revenue, I wrote about attributing revenue to SEO content.

The whole list, all 67

The 15 above are numbers 1 to 15. Here's everything that sits underneath them, numbered 16 to 67, so you can see the complete list of all 67 things our clients get. Every one is a real part of the work, and every one is included except the single item marked optional.

Your Match Blueprint

16. Whole-site AI-readiness assessment that shows how well AI engines can read, trust and cite your site today.
17. Technical and on-page audit covering crawlability, indexing, site structure and page-level SEO across your whole site.
18. Content audit that shows which pages earn their place, which need work and which should be merged or retired.
19. Competitor gap analysis of the searches your competitors win and you do not.
20. Buyer search review of where your customers look for answers and where you can win first.
21. AI mentions baseline of where ChatGPT, Perplexity, Gemini and Google AI Overviews mention you before any work begins.
22. Prioritized roadmap that ranks every finding by impact and effort, so you know what to do first.
23. Written Blueprint report, delivered as a beautifully designed PDF, that explains every finding in plain business language, so anyone on your team can act on it.

Every month

24. Your brand AI knowledge layer, built from your content, your voice and your facts and kept current every month, so every deliverable stays accurate and sounds like you.
25. Buyer journey view of what your customers search at each stage before they buy, kept current as your market moves.
26. Rolling 90-day content plan and monthly calendar that sequence your content pieces, refreshes and on-page projects and are shared before each month starts.
27. Progress benchmarks that compare your rankings, organic traffic and AI visibility against your starting point every month.
28. Monthly priorities review that checks the plan against your business goals and adjusts it when your business changes.
29. Monthly competitor watch report on what your competitors published and which searches they gained.

Every expert-led content piece

30. Expertly crafted content brief supporting every decision inside the content.
31. Search intent research behind every piece, so it answers what your buyer is actually asking. More on how I read search intent.
32. E-E-A-T building content that shows real experience, expertise, authority and trust through original examples and data points worth citing.
33. SME interviews with your team, with prepared questions, a recorded session and your expert's review before anything goes live.
34. Answer-first sections with a direct answer at the top, so search engines and AI can lift it cleanly.
35. On-page optimization of titles, meta descriptions, headings and internal links before anything ships.
36. Fact-checking and sourcing that confirms every claim before it goes live.
37. Source citations for every claim, shown to the reader, so anything we say can be checked.

Every in-depth SEO content refresh

38. Ranking-loss diagnosis that finds why the page lost ground before anything is touched.
39. Facts and stats update that replaces outdated numbers and examples with current ones.
40. Structure and heading rebuild that matches the page to what now ranks and what buyers want.
41. Competitor gap sections covering what your competitors answer and you do not.
42. Internal link and schema updates, so the refreshed page supports the rest of your site.
43. Change log recording exactly what changed on every refresh and why.

SEO on-page projects

Your projects are chosen each month from your Blueprint and your goals. These are examples of what they can be.

44. Brand entity work that makes your company, products and positioning clear to search engines and AI.
45. Author and expert entity work that builds recognizable profiles for the people behind your content.
46. Comparison and money page sets that pair your comparison pages with the pages that sell, so buyers move from research to decision on your site.
47. "Alternatives" and "vs" page builds on the real searches buyers use when they compare you, with honest side-by-side sections that make your strengths clear.
48. Service and landing page rebuilds that restructure the pages that sell around what buyers search and what they need to decide.
49. Organic high impact projects, chosen when your SEO and AEO strategy and your business needs point to a big gain.
50. Internal SEO team support (optional) for working alongside your in-house SEO team on its ongoing activities, only if you need it.

Always-on on-page SEO technical foundations

51. Entity foundations that keep your brand, products and people clearly defined across your site and the web.
52. Internal linking maintenance that sends authority to the pages that matter, every month.
53. Indexing monitoring, so new and updated pages are found and kept in Google.
54. Broken link fixes, with dead links found and fixed or flagged every month.
55. Accuracy watch, so AI answers get your brand features and positioning right.
56. Schema upkeep that keeps your markup valid and complete across your key pages.
57. Redirect and duplicate page checks that catch problems before they hurt your rankings.

Quality and reporting

58. Editorial QA on every task and project, ending in a ship, fix or rework decision backed by deep SEO reasoning.
59. Weekly task updates in your Matchinize delivery board and in Slack, with your SEO expert one message away.
60. Purpose notes on every board task that explain in plain business language why each task matters to your goals.
61. Rankings reporting that shows how your rankings moved and why.
62. AI visibility, citations and share of voice reporting on where AI mentions you, the citations you earned, how often your brand appears and who AI recommends instead of you.
63. Organic traffic reporting on your traffic and search clicks.
64. SEO and AEO relevance reporting on how well each deliverable fits search and AI answers.
65. Top and weakest pages with next month priorities, closing every report so you see what worked, what needs more and what happens next.
66. Monthly call that walks you through the report in plain business language and answers your questions.
67. Social post copy written for every expert-led content piece.

Why Matchinize beats a freelancer, an agency or an in-house hire

There are 4 ways to buy SEO, and each one sells you something different. Here's how they compare on the things that matter most.

Better than a freelancer

A freelancer sells you a price, and the price is the risk. Quality and availability ride on one unmanaged person, and when they get busy or move on, your program stops. Most freelancers also work without a system around them: no brand knowledge layer, no QA verdict, no delivery board and no AI search tracking. Matchinize gives you a direct line to a senior expert, with the whole system built around the work.

Better than an agency

An agency sells you a team, and the team is the cost. You pay for account managers, overhead and the senior person who closed the deal, then the work often goes to someone junior. I've worked inside agencies, and I've seen it from both sides. At Matchinize senior experts do the work, at a fraction of typical agency pricing and without a long lock-in.

Better than an in-house hire

An in-house hire sells you commitment. That's a salary plus tools and months to hire and ramp, all for one person expected to cover on-page, content, AEO and AI search at once. That's a six-figure bet on one skill set. With Matchinize your Blueprint is ready in days, the work starts right after and you get senior expertise across every one of those areas from day one. You can see the full breakdown on the compare page.

Why Matchinize keeps the client list short

By choice, we work with a small number of clients at a time. It's the most important business decision behind Matchinize.

Everything on the list above depends on depth. A brand knowledge layer only works if we know your company inside out. SME interviews only work if we understand your product well enough to ask the right follow-up. Editorial QA only means something if we know what you're trying to win. None of that survives being spread across dozens of accounts.

That's how most agencies end up with juniors doing the work. They grow by adding clients, then hire to keep up. We'd rather grow by doing excellent work for the clients we have. So you get boutique attention and our full focus on every deliverable, and when the roster is full, we'll tell you honestly rather than take on work we can't give everything to.

Our expert-led, AI-powered workflows let us move at the pace a modern program needs without adding overhead or cutting corners. You can read more about me and why I built Matchinize on the about page.

What Matchinize focuses on

We do two things, and we do them well: on-page and SEO content. That's the work that compounds over time, that you own outright and that moves both your rankings and your AI citations. Keeping the scope tight is what keeps the work sharp, so a few things sit outside it:

• Off-page SEO, link building and outreach
• Paid ads
• Graphic design and image creation
• Web development

Start your Matchinize journey today

Because we keep the client list short, only a few brands can work with Matchinize at any one time, and when the roster fills, new clients wait for the next opening. The best day to start is today.

Every engagement starts with the Match Blueprint: a deep look at where you stand in Google and in AI answers, where your competitors are winning instead and a prioritized roadmap you can act on from day one. The sooner you start, the sooner your content starts compounding. Get your Blueprint today, or book a call if you'd like to talk it through first.