/* ==========================================================================
   Matchinize — design system v2
   Plus Jakarta Sans (700 / -0.025em) + IBM Plex Mono.
   Palette: Ink #14130f, Paper #f3efe6, White #fff,
            Glow #8b6dd6, Soft #c9b8ec, Pale #f0e9ff, Violet-deep #5b3ca8.
   Everything below is built from tints/shades of those. No new hues.
   ========================================================================== */

:root {
  /* brand */
  --ink:        #14130f;
  --paper:      #f3efe6;
  --paper-2:    #f0eee9;
  --white:      #ffffff;
  --glow:       #8b6dd6;
  --soft:       #c9b8ec;
  --pale:       #f0e9ff;
  --violet:     #5b3ca8;   /* accessible purple for text on light */

  /* derived tints/shades (all within-palette) */
  --violet-700: #4a2f8c;
  --violet-050: #efeafc;
  --violet-030: #f6f2fe;
  --ink-800:    #26241d;
  --ink-700:    #333029;
  --paper-edge: #e7e1d4;   /* slightly darker paper for borders/insets */
  --paper-sink: #eae4d8;   /* recessed paper panel */

  --muted:      #55534c;
  --muted-2:    #7d7a72;
  --muted-ink:  rgba(240, 238, 233, 0.72);
  --muted-ink-2:rgba(240, 238, 233, 0.5);

  --rule:        rgba(20, 19, 15, 0.12);
  --rule-2:      rgba(20, 19, 15, 0.22);
  --rule-ink:    rgba(240, 238, 233, 0.16);

  --font: "Plus Jakarta Sans", "Inter Tight", system-ui, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  --shell: 1200px;
  --shell-wide: 1360px;
  --gutter: clamp(20px, 5vw, 56px);
  --section: clamp(84px, 10vw, 148px);
  --r-sm: 6px;
  --r-md: 14px;
  --r-lg: 22px;

  --shadow-sm: 0 2px 8px -4px rgba(20,19,15,.25);
  --shadow-md: 0 24px 48px -30px rgba(20,19,15,.45);
  --shadow-lg: 0 40px 80px -36px rgba(20,19,15,.5);
  --shadow-violet: 0 30px 60px -28px rgba(91,60,168,.55);

  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ------------------------------------------------------------ reset ----- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  font-family: var(--font);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.62;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}

/* grain overlay — subtle paper texture, fixed, non-interactive */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  opacity: .5;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.055'/%3E%3C/svg%3E");
}
main, .nav, .footer { position: relative; z-index: 2; }

h1, h2, h3, h4 {
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.06;
  margin: 0 0 .5em;
  text-wrap: balance;
}
h1 { font-size: clamp(40px, 5.4vw, 68px); }
h2 { font-size: clamp(30px, 3.6vw, 46px); }
h3 { font-size: clamp(20px, 2.1vw, 26px); line-height: 1.16; }
h4 { font-size: 18px; line-height: 1.3; }

p { margin: 0 0 1.1em; }
p:last-child { margin-bottom: 0; }
a { color: inherit; }
strong { font-weight: 700; }
img, svg { max-width: 100%; }
::selection { background: var(--soft); color: var(--ink); }

/* ---------------------------------------------------------- layout ------ */
.shell { width: 100%; max-width: var(--shell); margin-inline: auto; padding-inline: var(--gutter); }
.shell--wide { max-width: var(--shell-wide); }

.section { padding-block: var(--section); position: relative; }
.section--tight { padding-block: clamp(56px, 6vw, 92px); }
.section--flush-top { padding-top: 0; }

.section--paper { background: var(--paper); }
.section--white { background: var(--white); }
.section--sink  { background: var(--paper-sink); }
.section--ink   { background: var(--ink); color: var(--paper-2); }
.section--ink h1, .section--ink h2, .section--ink h3, .section--ink h4 { color: var(--white); }
.section--ink p, .section--ink .lede { color: var(--muted-ink); }

/* decorative gradient glow blobs — built from Glow/Soft/Pale */
.glow-blob {
  position: absolute;
  z-index: 0;
  border-radius: 50%;
  filter: blur(70px);
  opacity: .55;
  pointer-events: none;
}
.glow-blob--a { background: radial-gradient(circle at 30% 30%, var(--glow), transparent 68%); }
.glow-blob--b { background: radial-gradient(circle at 50% 50%, var(--soft), transparent 70%); }
.glow-blob--pale { background: radial-gradient(circle at 50% 50%, var(--pale), transparent 72%); opacity:.8; filter: blur(60px); }
.section > .shell { position: relative; z-index: 2; }

/* ---------------------------------------------------- reveal / motion --- */
[data-reveal] {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity .7s var(--ease), transform .7s var(--ease);
  will-change: opacity, transform;
}
[data-reveal].is-in { opacity: 1; transform: none; }
[data-reveal][data-reveal="left"]  { transform: translateX(-26px); }
[data-reveal][data-reveal="right"] { transform: translateX(26px); }
[data-reveal].is-in { transform: none; }
[data-delay="1"] { transition-delay: .08s; }
[data-delay="2"] { transition-delay: .16s; }
[data-delay="3"] { transition-delay: .24s; }
[data-delay="4"] { transition-delay: .32s; }
[data-delay="5"] { transition-delay: .40s; }

@media (prefers-reduced-motion: reduce) {
  [data-reveal] { opacity: 1 !important; transform: none !important; transition: none !important; }
  .parallax { transform: none !important; }
  * { animation-duration: .001ms !important; animation-iteration-count: 1 !important; }
}

/* ------------------------------------------------------- type utils ----- */
.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--muted-2);
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 22px;
}
.eyebrow::before {
  content: "";
  width: 26px; height: 1px;
  background: var(--violet);
  flex: none;
}
.eyebrow--plain::before { display: none; }
.section--ink .eyebrow { color: var(--muted-ink-2); }
.section--ink .eyebrow::before { background: var(--glow); }

.lede {
  font-size: clamp(18px, 1.55vw, 21px);
  line-height: 1.5;
  color: var(--muted);
  max-width: 60ch;
}
.section-head { margin-bottom: clamp(40px, 4.4vw, 60px); max-width: 40ch; }
.section-head .lede { margin-top: 16px; }

.prose { max-width: 64ch; }
.prose p { font-size: 17px; }
.prose--sm p { font-size: 15.5px; color: var(--muted); }

.pull {
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.05;
  text-wrap: balance;
}
.lead-line {  /* one-line plain statement that opens a section */
  font-size: clamp(27px, 3.2vw, 42px);
  font-weight: 700;
  letter-spacing: -0.028em;
  line-height: 1.1;
  margin-bottom: .5em;
}
.section-head--center { max-width: 100%; text-align: center; margin-inline: auto; }
.section-head--center .lede { margin-inline: auto; }
.section-head--center .eyebrow { justify-content: center; }
.eyebrow--center { justify-content: center; }
.big-statement { font-size: clamp(34px, 5vw, 60px); line-height: 1.02; }

.grid { display: grid; gap: clamp(20px, 2.4vw, 34px); }
.grid--2 { grid-template-columns: repeat(2, 1fr); }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }
.split {
  display: grid;
  grid-template-columns: 1.02fr 1fr;
  gap: clamp(32px, 5vw, 76px);
  align-items: center;
}
.split--wide-right { grid-template-columns: .82fr 1.18fr; }
.split--top { align-items: start; }

/* ---------------------------------------------------------- buttons ----- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font);
  font-size: 15.5px;
  font-weight: 700;
  letter-spacing: -0.015em;
  padding: 15px 26px;
  border-radius: var(--r-sm);
  border: 1px solid transparent;
  text-decoration: none;
  cursor: pointer;
  transition: transform .18s var(--ease), background .18s, color .18s, box-shadow .18s, border-color .18s;
}
.btn svg { transition: transform .18s var(--ease); }
.btn:hover { transform: translateY(-2px); }
.btn:hover svg { transform: translateX(3px); }

.btn--primary { background: var(--ink); color: var(--paper-2); }
.btn--primary:hover { background: var(--ink-800); box-shadow: var(--shadow-md); }
.btn--violet { background: var(--violet); color: #fff; }
.btn--violet:hover { background: var(--violet-700); box-shadow: var(--shadow-violet); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--rule-2); }
.btn--ghost:hover { border-color: var(--ink); }
.btn--pale { background: var(--pale); color: var(--violet-700); }
.btn--pale:hover { background: #fff; box-shadow: var(--shadow-md); }

.section--ink .btn--primary { background: var(--pale); color: var(--ink); }
.section--ink .btn--primary:hover { background: #fff; }
.section--ink .btn--ghost { color: var(--paper-2); border-color: rgba(240,238,233,.32); }
.section--ink .btn--ghost:hover { border-color: var(--paper-2); }

.btn-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; align-items: center; }

.textlink {
  font-weight: 700;
  color: var(--violet);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  border-bottom: 2px solid var(--soft);
  padding-bottom: 1px;
  transition: border-color .18s, gap .18s var(--ease);
}
.textlink:hover { border-color: var(--violet); gap: 11px; }
.section--ink .textlink { color: var(--pale); border-color: rgba(240,233,255,.4); }

/* ----------------------------------------------------- slots badge ------ */
.slots {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: .08em;
  color: var(--muted);
  background: var(--violet-050);
  border: 1px solid rgba(91,60,168,.16);
  padding: 7px 13px;
  border-radius: 100px;
}
.slots__dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--violet);
  box-shadow: 0 0 0 0 rgba(91,60,168,.5);
  animation: pulse 2.6s var(--ease) infinite;
}
@keyframes pulse {
  0% { box-shadow: 0 0 0 0 rgba(91,60,168,.45); }
  70% { box-shadow: 0 0 0 7px rgba(91,60,168,0); }
  100% { box-shadow: 0 0 0 0 rgba(91,60,168,0); }
}
.slots b { color: var(--violet-700); font-weight: 700; }
.section--ink .slots { background: rgba(240,233,255,.08); border-color: rgba(240,233,255,.2); color: var(--muted-ink); }
.section--ink .slots b { color: var(--pale); }
.section--ink .slots__dot { background: var(--glow); }
.nav .slots { padding: 6px 11px; font-size: 11px; }

/* ---------------------------------------------------------- nav --------- */
.nav {
  position: sticky; top: 0; z-index: 60;
  background: rgba(243, 239, 230, 0.82);
  backdrop-filter: blur(14px) saturate(1.2);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, background .3s;
}
.nav.is-stuck { border-bottom-color: var(--rule); background: rgba(243,239,230,.92); }
.nav__inner { display: flex; align-items: center; justify-content: space-between; gap: 22px; height: 72px; }
.nav__brand { display: flex; align-items: center; gap: 11px; text-decoration: none; flex: none; }
.nav__wordmark { font-size: 21px; font-weight: 700; letter-spacing: -0.025em; }
.nav__mid { display: flex; align-items: center; gap: 26px; }
.nav__links { display: flex; align-items: center; gap: 26px; }
.nav__links a { font-size: 14.5px; font-weight: 500; text-decoration: none; color: var(--muted); position: relative; padding: 4px 0; }
.nav__links a::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: 0; height: 2px;
  background: var(--violet); transition: right .25s var(--ease);
}
.nav__links a:hover { color: var(--ink); }
.nav__links a:hover::after { right: 0; }
.nav__links a[aria-current="page"] { color: var(--ink); font-weight: 700; }
.nav__links a[aria-current="page"]::after { right: 0; }
.nav__right { display: flex; align-items: center; gap: 16px; flex: none; }
.nav .btn { padding: 11px 19px; font-size: 14px; }
.nav__burger { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.nav__burger span { display: block; width: 22px; height: 2px; background: var(--ink); margin: 4px 0; transition: .25s var(--ease); }

/* --------------------------------------------------------- hero --------- */
.hero { padding-block: clamp(56px, 7vw, 104px) clamp(60px, 7vw, 104px); overflow: hidden; }
.hero .glow-blob--a { width: 620px; height: 620px; right: -120px; top: -60px; opacity: .4; }
.hero .glow-blob--pale { width: 460px; height: 460px; left: -160px; bottom: -160px; opacity: .5; }
.hero__grid { display: grid; grid-template-columns: 1.04fr 1fr; gap: clamp(36px, 5vw, 72px); align-items: center; }
.hero h1 { margin-bottom: 24px; }
.hero__h1-line { display: block; }
.hero__h1-line--accent { color: var(--violet); }
.hero .lede { max-width: 52ch; }
.hero__meta { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; margin-top: 26px; }

/* two-scoreboard animated stack */
.board { position: relative; display: grid; gap: 18px; }
.board__card {
  background: var(--white);
  border: 1px solid var(--rule);
  border-radius: var(--r-md);
  padding: 22px 24px;
  box-shadow: var(--shadow-md);
  position: relative;
}
.board__card--serp { transform: rotate(-1.2deg); }
.board__card--ai   { transform: rotate(1deg) translateX(18px); }
.board__label {
  font-family: var(--mono); font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase;
  color: var(--muted-2); display: flex; justify-content: space-between; align-items: center; margin-bottom: 14px;
}
.board__badge { color: var(--violet-700); }
.serp__url { font-size: 12.5px; color: var(--muted-2); margin-bottom: 5px; }
.serp__title { font-size: 17px; font-weight: 700; letter-spacing: -.02em; color: var(--violet); margin-bottom: 5px; }
.serp__desc { font-size: 13.5px; color: var(--muted); line-height: 1.5; }
.serp__rank {
  display: inline-flex; align-items: center; gap: 6px;
  font-family: var(--mono); font-size: 10.5px; letter-spacing: .1em;
  background: var(--violet-050); color: var(--violet-700);
  padding: 4px 9px; border-radius: 4px; margin-top: 13px;
}
.serp__rank::before { content: "▲"; font-size: 8px; }
.ai__answer { font-size: 14.5px; line-height: 1.62; color: var(--ink); }
.ai__cite {
  display: inline-flex; align-items: center; gap: 5px;
  font-size: 12px; font-weight: 700; background: var(--pale); color: var(--violet-700);
  padding: 2px 8px; border-radius: 4px;
  opacity: 0; transform: translateY(4px);
  animation: citeIn .6s var(--ease) 1.1s forwards;
}
@keyframes citeIn { to { opacity: 1; transform: none; } }
.ai__sources {
  margin-top: 14px; padding-top: 12px; border-top: 1px solid var(--rule);
  font-family: var(--mono); font-size: 10.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted-2);
}
.ai__sources b { color: var(--violet-700); }

/* mini bar chart echoing the logo — grows on load */
.equalizer { display: flex; align-items: flex-end; gap: 5px; height: 34px; margin-top: 4px; }
.equalizer i { width: 8px; border-radius: 3px 3px 0 0; background: var(--glow); transform-origin: bottom; animation: barGrow 1s var(--ease) forwards; transform: scaleY(0); }
.equalizer i:nth-child(1){ height: 100%; background: var(--glow); animation-delay:.1s; }
.equalizer i:nth-child(2){ height: 44%;  background: var(--soft); animation-delay:.18s; }
.equalizer i:nth-child(3){ height: 70%;  background: var(--violet); animation-delay:.26s; }
.equalizer i:nth-child(4){ height: 44%;  background: var(--soft); animation-delay:.34s; }
.equalizer i:nth-child(5){ height: 100%; background: var(--glow); animation-delay:.42s; }
@keyframes barGrow { to { transform: scaleY(1); } }

/* floating live metric chip */
.metric-chip {
  position: absolute; right: -6px; bottom: -22px; z-index: 3;
  background: var(--ink); color: var(--paper-2);
  border-radius: 12px; padding: 12px 16px; box-shadow: var(--shadow-lg);
  display: flex; align-items: center; gap: 12px;
}
.metric-chip__num { font-size: 26px; font-weight: 800; letter-spacing: -.03em; color: #fff; line-height: 1; }
.metric-chip__label { font-family: var(--mono); font-size: 9.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-ink-2); max-width: 12ch; }

/* --------------------------------------------------- method flow -------- */
.method {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
  border: 1px solid var(--rule); border-radius: var(--r-md); overflow: hidden; background: var(--white);
}
.method__step { padding: 22px 22px 26px; border-right: 1px solid var(--rule); position: relative; }
.method__step:last-child { border-right: 0; }
.method__num { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; color: var(--violet-700); margin-bottom: 10px; display: block; }
.method__step h4 { margin: 0 0 6px; }
.method__step p { font-size: 13.5px; color: var(--muted); margin: 0; }
.method__tag {
  position: absolute; top: 14px; right: 14px;
  font-family: var(--mono); font-size: 8.5px; letter-spacing: .1em; text-transform: uppercase;
  background: var(--violet-050); color: var(--violet-700); padding: 3px 6px; border-radius: 3px;
}

/* --------------------------------------------------------- cards -------- */
.card {
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md);
  padding: clamp(24px, 2.6vw, 34px); display: flex; flex-direction: column;
  transition: transform .28s var(--ease), box-shadow .28s, border-color .28s;
}
.card--hover:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--rule-2); }
.card--paper { background: var(--paper); }
.card--sink { background: var(--paper-sink); border-color: var(--paper-edge); }
.card__num { font-family: var(--mono); font-size: 11px; letter-spacing: .14em; color: var(--muted-2); margin-bottom: 16px; }
.card p { font-size: 15.5px; color: var(--muted); }
.card h3 { margin-bottom: 10px; }
.section--ink .card { background: rgba(240,238,233,.045); border-color: var(--rule-ink); }
.section--ink .card h3 { color: #fff; }
.section--ink .card p { color: var(--muted-ink); }
.section--ink .card__num { color: var(--muted-ink-2); }

/* the recurring "answer card" motif */
.answer-card {
  background: linear-gradient(155deg, var(--violet-030), var(--white));
  border: 1px solid rgba(91,60,168,.16);
  border-radius: var(--r-md);
  padding: 22px 24px;
  box-shadow: var(--shadow-sm);
  position: relative;
}
.answer-card::before {
  content: "AI ANSWER"; position: absolute; top: 16px; right: 18px;
  font-family: var(--mono); font-size: 9px; letter-spacing: .14em; color: var(--violet-700); opacity: .7;
}
/* force dark text: the card has a light background even inside dark bands,
   so it must not inherit the light-on-dark body color of section--ink. */
.answer-card p { font-size: 15px; line-height: 1.6; color: var(--ink); }
.answer-card .ai__cite { animation: none; opacity: 1; transform: none; }
.answer-card--muted {
  background: var(--paper-sink); border: 1px dashed var(--rule-2);
}
.answer-card--muted::before { content: "GENERIC AI, NO EXPERT"; color: var(--muted-2); }
.answer-card--muted p { color: var(--muted-2); }

/* offset staggered chips (content does 3 jobs) */
.chips-stagger { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: start; }
.chip-lg {
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md);
  padding: 26px 24px; box-shadow: var(--shadow-sm);
}
.chip-lg:nth-child(1) { transform: translateY(0); }
.chip-lg:nth-child(2) { transform: translateY(28px); }
.chip-lg:nth-child(3) { transform: translateY(-14px); }
.chip-lg__mark { font-family: var(--mono); font-size: 11px; letter-spacing: .12em; color: var(--violet-700); margin-bottom: 14px; }
.chip-lg h3 { margin: 0; }

/* ---------------------------------------------------- scoreboard cols --- */
.scorecol {
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-lg);
  padding: clamp(28px, 3vw, 40px); box-shadow: var(--shadow-sm); position: relative; overflow: hidden;
}
.scorecol .glow-blob { width: 260px; height: 260px; top: -120px; right: -80px; opacity: .3; }
.scorecol__metric {
  font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase;
  color: var(--violet-700); margin-bottom: 16px; display: flex; align-items: center; gap: 10px;
}
.scorecol__metric span { width: 24px; height: 24px; border-radius: 7px; background: var(--violet-050); display: grid; place-items: center; color: var(--violet-700); }
.scorecol--offset { margin-top: 36px; }

/* ---------------------------------------------------- package cards ----- */
.pkg-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; align-items: stretch; }
.pkg { position: relative; }
.pkg--feature { border-color: var(--violet); border-width: 1.5px; box-shadow: var(--shadow-violet); }
.pkg--feature::after {
  content: ""; position: absolute; inset: 0; border-radius: var(--r-md); pointer-events: none;
  background: linear-gradient(160deg, rgba(139,109,214,.06), transparent 60%);
}
.pkg__flag {
  position: absolute; top: -11px; left: clamp(20px,2.4vw,28px);
  font-family: var(--mono); font-size: 10px; letter-spacing: .14em; text-transform: uppercase;
  background: var(--violet); color: #fff; padding: 4px 11px; border-radius: 100px; z-index: 3;
}
.pkg__price { font-size: clamp(28px, 2.8vw, 36px); font-weight: 800; letter-spacing: -.03em; line-height: 1; margin: 2px 0 18px; }
.pkg__price span { font-size: 14px; font-weight: 500; color: var(--muted-2); letter-spacing: 0; }
.pkg .btn { margin-top: auto; align-self: stretch; justify-content: center; }
.pkg ul { margin-bottom: 22px; }

/* ---------------------------------------------------------- lists ------- */
.ticklist { list-style: none; margin: 0 0 1.1em; padding: 0; }
.ticklist li { position: relative; padding-left: 28px; margin-bottom: 12px; font-size: 15.5px; line-height: 1.5; color: var(--muted); }
.ticklist li::before {
  content: ""; position: absolute; left: 0; top: 3px; width: 17px; height: 17px; border-radius: 5px;
  background: var(--violet-050);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235b3ca8' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E");
  background-size: 12px; background-position: center; background-repeat: no-repeat;
}
.ticklist li strong { color: var(--ink); }
.section--ink .ticklist li { color: var(--muted-ink); }
.section--ink .ticklist li strong { color: #fff; }
.section--ink .ticklist li::before { background-color: rgba(240,233,255,.14); }

.numlist { list-style: none; margin: 0; padding: 0; counter-reset: step; }
.numlist li { counter-increment: step; display: flex; gap: 20px; padding: 24px 0; border-top: 1px solid var(--rule-ink); font-size: 18px; align-items: baseline; }
.numlist li:first-child { border-top: 0; }
.numlist li::before { content: counter(step, decimal-leading-zero); font-family: var(--mono); font-size: 12px; letter-spacing: .1em; color: var(--pale); flex: none; }

/* out-of-scope quiet list */
.scope-list { list-style: none; margin: 18px 0 0; padding: 0; display: grid; gap: 0; border-top: 1px solid var(--rule); }
.scope-list li { padding: 15px 2px; border-bottom: 1px solid var(--rule); font-size: 16px; display: flex; align-items: center; gap: 12px; color: var(--ink); }
.scope-list li::before { content: "→"; color: var(--violet); font-weight: 700; }

/* -------------------------------------------------- designed table ------ */
.ctable {
  --col: minmax(120px, 1fr);
  display: grid;
  grid-template-columns: minmax(150px, 1.1fr) var(--col) var(--col) var(--col) minmax(150px, 1.15fr);
  background: var(--white);
  border: 1px solid var(--rule);
  border-radius: var(--r-lg);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
  min-width: 860px;
}
.ctable__cell { padding: 16px 18px; border-bottom: 1px solid var(--rule); font-size: 14.5px; line-height: 1.45; color: var(--muted); }
.ctable__cell--head {
  font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase;
  color: var(--muted-2); font-weight: 500; border-bottom: 1.5px solid var(--ink); background: var(--paper);
  display: flex; align-items: center; gap: 8px;
}
.ctable__cell--dim { font-weight: 700; color: var(--ink); background: var(--paper); }
.ctable__cell--mine { background: var(--violet-050); color: var(--ink); font-weight: 500; }
.ctable__cell--mine.ctable__cell--head { color: #fff; background: var(--violet); border-bottom-color: var(--violet); font-weight: 700; }
.ctable__cell--mine .ic { color: var(--violet-700); }
.ctable__row:hover .ctable__cell { background: var(--violet-030); }
.ctable__row:hover .ctable__cell--mine { background: #eae2fb; }
.ctable__row:hover .ctable__cell--dim { background: var(--paper-sink); }
.ic { flex: none; }
.ctable__logo { width: 18px; height: 16px; }
.table-wrap { overflow-x: auto; -webkit-overflow-scrolling: touch; padding-bottom: 6px; }
.table-note { font-family: var(--mono); font-size: 10.5px; letter-spacing: .08em; color: var(--muted-2); margin-top: 14px; text-transform: uppercase; }

/* ------------------------------------------------- CTA treatments ------- */
/* 1. full-bleed violet */
.cta-violet { background: linear-gradient(135deg, var(--glow), var(--violet)); color: #fff; overflow: hidden; }
.cta-violet .glow-blob--pale { width: 500px; height: 500px; right: -120px; top: -160px; opacity: .35; mix-blend-mode: soft-light; }
.cta-violet h2 { color: #fff; }
.cta-violet .lede { color: rgba(255,255,255,.85); }
.cta-violet .btn--primary { background: #fff; color: var(--violet-700); }
.cta-violet .btn--primary:hover { background: var(--pale); }
.cta-center { text-align: center; }
.cta-center .lede { margin-inline: auto; }
.cta-center .btn-row { justify-content: center; }

/* 2. ink with answer-card motif */
.cta-ink-motif { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(32px,5vw,64px); align-items: center; }

/* 3. minimal inline strip */
.cta-strip {
  display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap;
  padding: 26px clamp(24px,3vw,40px);
  border: 1px solid var(--rule-2); border-radius: var(--r-lg); background: var(--paper);
}
.cta-strip__text { font-size: clamp(19px,1.9vw,24px); font-weight: 700; letter-spacing: -.025em; max-width: 34ch; }
.cta-strip .btn-row { margin: 0; }

/* 4. card-style closing */
.cta-card {
  background: var(--ink); color: var(--paper-2); border-radius: var(--r-lg);
  padding: clamp(40px, 5vw, 72px); position: relative; overflow: hidden; text-align: center;
}
.cta-card .glow-blob--a { width: 460px; height: 460px; left: 50%; top: -220px; transform: translateX(-50%); opacity: .4; }
.cta-card h2 { color: #fff; margin-inline: auto; max-width: 20ch; }
.cta-card .lede { color: var(--muted-ink); margin-inline: auto; }
.cta-card .btn-row { justify-content: center; }

/* --------------------------------------------------- industries marquee - */
.marquee { overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee__track { display: flex; gap: 14px; width: max-content; animation: scrollx 26s linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
@keyframes scrollx { to { transform: translateX(-50%); } }
.pill {
  font-family: var(--mono); font-size: 13px; letter-spacing: .04em;
  border: 1px solid var(--rule-ink); border-radius: 100px; padding: 10px 18px; white-space: nowrap; color: var(--paper-2);
}
.marquee--light .pill { color: var(--muted); border-color: var(--rule-2); background: var(--white); }
.cta-card .slots { background: rgba(240,233,255,.08); border-color: rgba(240,233,255,.22); color: var(--muted-ink); }
.cta-card .slots b { color: var(--pale); }
.cta-card .slots__dot { background: var(--glow); }
.tagset { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.tag { font-family: var(--mono); font-size: 12px; letter-spacing: .05em; border: 1px solid var(--rule-2); border-radius: 100px; padding: 7px 14px; }

/* ---------------------------------------------------------- faq --------- */
.faq { border-top: 1px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule); padding: 6px 0; }
.faq summary {
  cursor: pointer; list-style: none; font-size: 18px; font-weight: 700; letter-spacing: -.02em;
  display: flex; justify-content: space-between; gap: 24px; align-items: center; padding: 18px 0;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: ""; flex: none; width: 22px; height: 22px; border-radius: 50%; background: var(--violet-050);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235b3ca8' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'/%3E%3C/svg%3E");
  background-size: 13px; background-position: center; background-repeat: no-repeat; transition: transform .25s var(--ease);
}
.faq details[open] summary::after { transform: rotate(135deg); }
.faq details p { margin: 0 0 18px; max-width: 74ch; font-size: 16px; color: var(--muted); }

/* ---------------------------------------------------------- blog -------- */
.post-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.post {
  display: flex; flex-direction: column; text-decoration: none;
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md);
  overflow: hidden; transition: transform .28s var(--ease), box-shadow .28s, border-color .28s;
}
.post:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--rule-2); }
.post__thumb { aspect-ratio: 16/10; background: linear-gradient(150deg, var(--pale), var(--soft)); position: relative; display: grid; place-items: center; overflow: hidden; }
.post__thumb svg { width: 100%; height: 100%; display: block; }
.post__thumb .equalizer { height: 46px; }
.post__thumb .equalizer i { width: 10px; }
.post__body { padding: 22px 22px 24px; display: flex; flex-direction: column; flex: 1; }
.post__meta { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--violet-700); margin-bottom: 12px; }
.post h3 { margin: 0 0 10px; font-size: 20px; }
.post p { font-size: 14.5px; color: var(--muted); margin: 0; }
.post__soon { margin-top: 16px; font-family: var(--mono); font-size: 10.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-2); }
.cat-chips { display: flex; flex-wrap: wrap; gap: 10px; }
.cat-chip { font-family: var(--mono); font-size: 12px; letter-spacing: .05em; border: 1px solid var(--rule-2); border-radius: 100px; padding: 8px 15px; color: var(--muted); background: var(--white); }
.cat-chip--on { background: var(--ink); color: var(--paper-2); border-color: var(--ink); }

/* ---------------------------------------------------------- form -------- */
.form { display: grid; gap: 16px; }
.field label { display: block; font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--muted-2); margin-bottom: 7px; }
.field input, .field textarea, .field select {
  width: 100%; font-family: var(--font); font-size: 16px; color: var(--ink);
  background: var(--white); border: 1px solid var(--rule-2); border-radius: var(--r-sm); padding: 13px 15px;
  transition: border-color .18s, box-shadow .18s;
}
.field input:focus, .field textarea:focus, .field select:focus { outline: none; border-color: var(--violet); box-shadow: 0 0 0 3px var(--violet-050); }
.field select {
  appearance: none; -webkit-appearance: none; cursor: pointer; padding-right: 40px;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 24 24' fill='none' stroke='%235b3ca8' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 14px center;
}
.field .opt { color: var(--muted-2); font-weight: 400; text-transform: none; letter-spacing: 0; }
/* honeypot: off-screen, a bot fills it, a human never sees it */
.mz-hp { position: absolute !important; left: -5000px !important; width: 1px; height: 1px; overflow: hidden; }
.form__note { font-size: 13.5px; color: var(--muted-2); }

/* big "email us directly" callout on the contact page */
.email-direct { text-align: center; max-width: 22ch; margin-inline: auto;
  font-weight: 700; letter-spacing: -0.02em; line-height: 1.32;
  font-size: clamp(22px, 3.4vw, 34px); color: var(--ink); }
.email-direct a { color: var(--violet-700); text-decoration: none;
  border-bottom: 3px solid var(--soft); white-space: nowrap; transition: border-color .2s var(--ease); }
.email-direct a:hover { border-bottom-color: var(--violet-700); }
.path-card { background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md); padding: clamp(26px,3vw,36px); display: flex; flex-direction: column; transition: transform .28s var(--ease), box-shadow .28s; }
.path-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.path-card--accent { background: linear-gradient(155deg, var(--violet-030), var(--white)); border-color: rgba(91,60,168,.18); }

/* ---------------------------------------------------------- footer ------ */
.footer { background: var(--ink); color: var(--paper-2); padding-block: clamp(60px, 6vw, 90px) 30px; overflow: hidden; position: relative; }
/* keep the footer glow inside the footer: it no longer hangs below the edge,
   so even a browser that ignored overflow could not show a gap. */
.footer .glow-blob--a { width: 460px; height: 460px; left: -150px; bottom: 0; opacity: .22; }
.footer a { color: var(--muted-ink); text-decoration: none; font-size: 15px; transition: color .18s; }
.footer a:hover { color: #fff; }
.footer__top { display: grid; grid-template-columns: 1.5fr repeat(3, 1fr); gap: 40px; padding-bottom: 46px; border-bottom: 1px solid var(--rule-ink); }
.footer__tag { font-size: 18px; font-weight: 700; letter-spacing: -.025em; max-width: 24ch; margin: 18px 0 22px; color: #fff; }
.footer h4 { font-family: var(--mono); font-size: 11px; font-weight: 500; letter-spacing: .14em; text-transform: uppercase; color: var(--muted-ink-2); margin-bottom: 16px; }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 11px; }
.footer__bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px; padding-top: 24px; font-size: 13px; color: var(--muted-ink-2); }

/* ---------------------------------------------------- responsive -------- */
@media (max-width: 1000px) {
  .hero__grid, .split, .split--wide-right, .cta-ink-motif { grid-template-columns: 1fr; }
  .board__card--ai { transform: none; }
  .board__card--serp { transform: none; }
  .metric-chip { position: static; margin-top: 16px; display: inline-flex; }
  .grid--4, .pkg-grid { grid-template-columns: repeat(2, 1fr); }
  .grid--3, .chips-stagger, .post-grid { grid-template-columns: repeat(2, 1fr); }
  .chip-lg { transform: none !important; }
  .method { grid-template-columns: repeat(2, 1fr); }
  .method__step:nth-child(2) { border-right: 0; }
  .method__step:nth-child(1), .method__step:nth-child(2) { border-bottom: 1px solid var(--rule); }
  .footer__top { grid-template-columns: 1fr 1fr; }
  .nav__mid { display: none; }
  .nav__burger { display: block; }
  .scorecol--offset { margin-top: 0; }
}
@media (max-width: 680px) {
  body { font-size: 16px; }
  .grid--2, .grid--3, .grid--4, .pkg-grid, .chips-stagger, .post-grid { grid-template-columns: 1fr; }
  .footer__top { grid-template-columns: 1fr; gap: 30px; }
  .btn { width: 100%; justify-content: center; }
  .nav .btn, .cta-strip .btn { width: auto; }
  .cta-strip { flex-direction: column; align-items: flex-start; }
  .hero__meta { flex-direction: column; align-items: flex-start; }
}

/* mobile menu open state */
.nav__links.is-open {
  display: flex; position: fixed; inset: 72px 0 auto; flex-direction: column; align-items: flex-start;
  gap: 4px; background: var(--paper); padding: 18px var(--gutter) 26px; border-bottom: 1px solid var(--rule); z-index: 59;
}
.nav__links.is-open a { font-size: 18px; padding: 10px 0; width: 100%; }
@media (max-width: 1000px) { .nav__links:not(.is-open) { display: none; } }

/* ---- mobile header + overscroll fixes ---- */
@media (max-width: 1000px) {
  /* the slots badge overflowed the bar and pushed the menu button off-screen */
  .nav__slots { display: none; }
  /* the CTA is too wide for a phone bar; the menu and the page body both carry CTAs */
  .nav__right > .btn { display: none; }
  .nav__inner { height: 64px; }
  .nav__links.is-open { inset: 64px 0 auto; }
}
/* contain the decorative glow blobs so no page ever scrolls sideways.
   this is what caused the black edges and the area past the footer. */
/* clip (not hidden) stops sideways scroll WITHOUT turning body into its own
   scroll box, so iOS keeps its smooth momentum scrolling. */
html, body { overflow-x: clip; max-width: 100%; }
/* HIDDEN (not clip) contains every decorative glow-blob inside its band.
   overflow:hidden is CSS1 (1996) and honored by literally every browser, so
   blobs positioned at negative offsets can never spill below the footer.
   It sits on the bands, never on html/body, so page scrolling stays smooth. */
.section, .hero, .cta-violet, .footer, .post-hero { overflow: hidden; }

/* ============================ v3 feedback components ==================== */

/* clean vertical method flow (replaces the cramped 4-col grid) */
.flow { display: grid; gap: 12px; }
.flow__row {
  display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 18px;
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md);
  padding: 18px 20px; box-shadow: var(--shadow-sm);
  transition: transform .25s var(--ease), box-shadow .25s;
}
.flow__row:hover { transform: translateX(4px); box-shadow: var(--shadow-md); }
.flow__num { font-family: var(--mono); font-size: 13px; color: var(--violet-700); font-weight: 500; }
.flow__body h4 { margin: 0 0 2px; }
.flow__body p { margin: 0; font-size: 14px; color: var(--muted); }
.flow__tag {
  font-family: var(--mono); font-size: 9.5px; letter-spacing: .1em; text-transform: uppercase;
  background: var(--ink); color: var(--paper-2); padding: 4px 9px; border-radius: 100px; white-space: nowrap;
}
.flow__tag--ai { background: var(--violet); color: #fff; }

/* Why-now visual: rising bars + trendline + magnifier */
.why-visual {
  position: relative; background: rgba(240,238,233,.05); border: 1px solid var(--rule-ink);
  border-radius: var(--r-lg); padding: 30px 32px 26px; overflow: hidden;
}
.why-visual__tag {
  position: absolute; top: 18px; right: 20px; font-family: var(--mono); font-size: 10px;
  letter-spacing: .1em; text-transform: uppercase; color: var(--pale);
  background: rgba(240,233,255,.1); padding: 5px 10px; border-radius: 100px;
}
.why-bars { display: flex; align-items: flex-end; gap: 12px; height: 190px; margin-top: 20px; }
.why-bars i {
  flex: 1; border-radius: 6px 6px 0 0; transform-origin: bottom; transform: scaleY(0);
  animation: barGrow 1s var(--ease) forwards;
}
.why-bars i:nth-child(1){ height: 32%; background: var(--soft); animation-delay: .05s; }
.why-bars i:nth-child(2){ height: 48%; background: var(--soft); animation-delay: .15s; }
.why-bars i:nth-child(3){ height: 64%; background: var(--glow); animation-delay: .25s; }
.why-bars i:nth-child(4){ height: 82%; background: var(--glow); animation-delay: .35s; }
.why-bars i:nth-child(5){ height: 100%; background: var(--pale); animation-delay: .45s; position: relative; }
.why-visual__mag {
  position: absolute; right: 40px; top: 44px; width: 76px; height: 76px; color: var(--pale);
  filter: drop-shadow(0 6px 16px rgba(0,0,0,.4));
  animation: floaty 4s var(--ease) infinite;
}
@keyframes floaty { 0%,100%{ transform: translateY(0);} 50%{ transform: translateY(-8px);} }
.why-visual__foot { display: flex; align-items: baseline; gap: 10px; margin-top: 18px; }
.why-visual__num { font-size: 30px; font-weight: 800; letter-spacing: -.03em; color: #fff; }
.why-visual__lbl { font-family: var(--mono); font-size: 10px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-ink-2); }

/* Content demo: an example written piece with pass/badges */
.content-demo {
  background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md);
  padding: 26px 28px 24px; box-shadow: var(--shadow-md); position: relative; max-width: 520px;
}
.content-demo__bar { display: flex; gap: 6px; margin-bottom: 18px; }
.content-demo__bar span { width: 10px; height: 10px; border-radius: 50%; background: var(--paper-edge); }
.content-demo__bar span:nth-child(1){ background: var(--soft); }
.content-demo__eyebrow { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; color: var(--muted-2); margin: 0 0 8px; }
.content-demo__title { font-size: 22px; margin: 0 0 12px; letter-spacing: -.025em; }
.content-demo__p { font-size: 14.5px; color: var(--muted); margin: 0 0 10px; line-height: 1.55; }
.content-demo__p--dim { color: var(--muted-2); }
.content-demo__badges { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--rule); }
.cbadge {
  display: inline-flex; align-items: center; gap: 5px; font-family: var(--mono); font-size: 10.5px;
  letter-spacing: .06em; text-transform: uppercase; padding: 5px 10px; border-radius: 100px;
  background: var(--paper); color: var(--muted); border: 1px solid var(--rule);
}
.cbadge::before { content: "✓"; color: var(--violet-700); font-weight: 700; }
.cbadge--v { background: var(--violet-050); color: var(--violet-700); border-color: rgba(91,60,168,.2); }

.jobs-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 4px; }
.jobs-list li { display: grid; grid-template-columns: auto 1fr; gap: 16px; padding: 16px 0; border-bottom: 1px solid var(--rule); }
.jobs-list li:last-child { border-bottom: 0; }
.jobs-list__n { font-family: var(--mono); font-size: 12px; color: var(--violet-700); padding-top: 3px; }
.jobs-list h4 { margin: 0 0 3px; }
.jobs-list p { margin: 0; font-size: 14.5px; color: var(--muted); }

/* VS cards (raw tool vs expert-run) */
.vs { display: grid; gap: 12px; }
.vs__card { border-radius: var(--r-md); padding: 20px 22px; }
.vs__card p { margin: 0; }
.vs__label { font-family: var(--mono); font-size: 10.5px; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 8px !important; }
.vs__card--bad { background: var(--paper-sink); border: 1px dashed var(--rule-2); color: var(--muted-2); }
.vs__card--bad .vs__label { color: var(--muted-2); }
.vs__card--good { background: linear-gradient(155deg, var(--violet-050), var(--white)); border: 1.5px solid var(--violet); box-shadow: var(--shadow-violet); }
.vs__card--good .vs__label { color: var(--violet-700); }
.vs__card--good p { color: var(--ink); font-weight: 500; }
.vs__arrow { display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--violet-700); padding-left: 4px; }
.vs__arrow::before { content: "↓"; font-size: 16px; }

/* "Outside our scope" card — neutral, not negative */
.notdo { background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md); padding: 26px 28px; box-shadow: var(--shadow-sm); }
.notdo__head { font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--muted-2); margin: 0 0 8px; }
.notdo__list { list-style: none; margin: 0; padding: 0; }
.notdo__list li { display: flex; align-items: center; gap: 12px; padding: 14px 0; border-top: 1px solid var(--rule); font-size: 16px; color: var(--ink); }
.notdo__list li:first-child { border-top: 0; }
.notdo__list li::before {
  content: ""; width: 18px; height: 18px; border-radius: 50%; flex: none;
  background: var(--paper-sink);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%237d7a72' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M5 12h14'/%3E%3C/svg%3E");
  background-size: 12px; background-position: center; background-repeat: no-repeat;
}

/* About portrait */
.portrait { margin: 0 0 22px; position: relative; }
.portrait__img { display: block; width: 100%; border-radius: var(--r-lg); box-shadow: var(--shadow-md); aspect-ratio: 4/5; object-fit: cover; }
.portrait__ph {
  aspect-ratio: 4/5; border-radius: var(--r-lg); box-shadow: var(--shadow-md);
  background: linear-gradient(155deg, var(--pale), var(--soft));
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; text-align: center; padding: 24px;
}
.portrait__ph b { font-size: 20px; letter-spacing: -.02em; }
.portrait__ph span { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; color: var(--violet-700); max-width: 22ch; }

/* light ghost button on violet CTA */
.cta-violet .btn--ghost { color: #fff; border-color: rgba(255,255,255,.55); }
.cta-violet .btn--ghost:hover { border-color: #fff; background: rgba(255,255,255,.12); }

/* blog article (post pages) */
.breadcrumb { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-2); display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 18px; }
.breadcrumb a { text-decoration: none; color: var(--muted-2); }
.breadcrumb a:hover { color: var(--violet); }
.breadcrumb span { color: var(--rule-2); }
.article { max-width: 72ch; }
.article > * + * { margin-top: 1.15em; }
.article h2 { font-size: clamp(23px, 2.6vw, 30px); margin-top: 1.5em; letter-spacing: -.025em; }
.article h3 { font-size: 20px; margin-top: 1.3em; letter-spacing: -.02em; }
.article p, .article li { font-size: 17px; color: var(--muted); line-height: 1.72; }
.article ul, .article ol { padding-left: 22px; margin-top: .6em; }
.article li { margin-top: .45em; }
.article li::marker { color: var(--violet); }
.article strong { color: var(--ink); }
.article a { color: var(--violet); font-weight: 500; }
.article blockquote { margin: 1.4em 0; padding: 4px 0 4px 22px; border-left: 3px solid var(--glow); font-size: clamp(19px,2vw,23px); font-weight: 700; letter-spacing: -.02em; color: var(--ink); line-height: 1.3; }
.post__date { font-family: var(--mono); font-size: 12px; letter-spacing: .06em; color: var(--muted-2); }

/* redesigned article header */
.post-hero { padding-block: clamp(40px, 5vw, 66px) 0 !important; overflow: hidden; }
.post-cat {
  display: inline-block; font-family: var(--mono); font-size: 11px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--violet-700); background: var(--violet-050);
  border: 1px solid rgba(91,60,168,.16); padding: 6px 13px; border-radius: 100px; margin-bottom: 20px;
}
.post-hero h1 { font-size: clamp(32px, 4.2vw, 50px); max-width: 20ch; margin-bottom: 20px; line-height: 1.05; }
.post-deck { font-size: clamp(18px, 1.9vw, 22px); line-height: 1.5; color: var(--muted); max-width: 60ch; margin: 0 0 30px; }
.post-byline { display: flex; align-items: center; gap: 13px; }
.post-byline__av { width: 46px; height: 46px; border-radius: 50%; object-fit: cover; object-position: 50% 18%; border: 1px solid var(--rule); flex: none; background: var(--soft); }
.post-byline__name { font-weight: 700; letter-spacing: -.02em; display: block; font-size: 15.5px; }
.post-byline__meta { font-size: 13px; color: var(--muted-2); }
.post-hero__img { margin-top: clamp(30px, 4vw, 50px); }
.post-hero__img svg { display: block; width: 100%; height: auto; border-radius: var(--r-lg); border: 1px solid var(--rule); }

/* in-article data table */
.post-table-wrap { overflow-x: auto; margin: 32px 0; -webkit-overflow-scrolling: touch; }
.post-table { width: 100%; border-collapse: collapse; font-size: 15px; min-width: 560px; background: var(--white); border: 1px solid var(--rule); border-radius: var(--r-md); overflow: hidden; }
.post-table th, .post-table td { text-align: left; padding: 14px 16px; border-bottom: 1px solid var(--rule); vertical-align: top; line-height: 1.45; }
.post-table thead th { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-2); background: var(--paper); border-bottom: 1.5px solid var(--ink); white-space: nowrap; }
.post-table tbody th { font-weight: 700; color: var(--ink); width: 26%; }
.post-table td { color: var(--muted); }
.post-table tr:last-child th, .post-table tr:last-child td { border-bottom: 0; }
.post-table .row-mine th, .post-table .row-mine td { background: var(--violet-050); color: var(--ink); }

/* article table of contents */
.toc { background: var(--paper); border: 1px solid var(--rule); border-radius: var(--r-md); padding: 22px 26px; margin: 0 0 40px; }
.toc__title { font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted-2); margin: 0 0 12px; }
.toc ol { margin: 0; padding-left: 20px; display: grid; gap: 9px; }
.toc a { color: var(--ink); text-decoration: none; font-weight: 500; }
.toc a:hover { color: var(--violet); }
.toc li::marker { color: var(--violet); font-family: var(--mono); font-size: 12px; }

/* in-article CTA banners (3 variants) */
.post-cta { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px 24px; margin: 42px 0; padding: 26px 30px; border-radius: var(--r-lg); }
.post-cta__text { font-size: clamp(18px, 2vw, 22px); font-weight: 700; letter-spacing: -.02em; line-height: 1.25; max-width: 34ch; margin: 0; }
.post-cta .btn-row { margin: 0; }
.post-cta--violet { background: linear-gradient(135deg, var(--glow), var(--violet)); color: #fff; }
.post-cta--violet .post-cta__text { color: #fff; }
.post-cta--violet .btn { background: #fff; color: var(--violet-700); border-color: #fff; }
.post-cta--violet .btn:hover { background: var(--pale); }
.post-cta--ink { background: var(--ink); color: var(--paper-2); }
.post-cta--ink .post-cta__text { color: #fff; }
.post-cta--ink .btn { background: var(--pale); color: var(--ink); border-color: var(--pale); }
.post-cta--ink .btn:hover { background: #fff; }
.post-cta--soft { background: var(--violet-050); border: 1px solid rgba(91,60,168,.18); }
.post-cta--soft .post-cta__text { color: var(--ink); }
.post-cta--soft .btn { background: var(--violet); color: #fff; border-color: var(--violet); }
.post-cta--soft .btn:hover { background: var(--violet-700); }

/* article FAQ + key-takeaway + figure */
.post-faq { margin-top: 48px; }
.post-faq h2 { margin-bottom: 8px; }
.article .post-faq .faq p { font-size: 16px; }
.keybox { background: var(--violet-030); border: 1px solid rgba(91,60,168,.16); border-left: 3px solid var(--glow); border-radius: var(--r-md); padding: 18px 22px; margin: 28px 0; }
.keybox p { margin: 0; font-size: 16px; }
.keybox strong { color: var(--violet-700); }
.post-figure { margin: 34px 0; }
.post-figure svg { width: 100%; height: auto; display: block; border: 1px solid var(--rule); border-radius: var(--r-md); background: var(--white); }
.post-figure figcaption { font-family: var(--mono); font-size: 11px; letter-spacing: .06em; color: var(--muted-2); margin-top: 10px; text-align: center; }

.footer__social { display: flex; flex-wrap: wrap; gap: 18px; margin-top: 16px; }
.footer__social a { font-family: var(--mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; }

@media (max-width: 1000px) {
  .flow__row { grid-template-columns: auto 1fr; }
  .flow__tag { grid-column: 2; justify-self: start; }
  .why-visual__mag { right: 28px; width: 60px; height: 60px; }
}